SMS was instigated in the GSM system and afterwards supported by different digital mobile communication arrangements. Not like paging, but same to email, text messages are accumulated and forwarded at SMS midpoints, which signify you can recover your messages afterwards if you are not obtainable to get them at that time.
SMS marketing is highly customized, interactive and has a quick effect.
Many attractive and stunning attributes of SMS marketing are as follows:
1. It is fast and direct.
2. It is a two-way communication.
3. The mobile promotion is again successful as email marketing because it is intended to specific age, gender or line of work.
4. The process is cost-effective.
5. It can be simply promoted through cross-media such as radio, TV or print.
SMS marketing works effectively when it comes to bringing sales of consumer packaged products, restaurant menu and high-street retail supplies. Some methods like OpenCart SMS integration, Magento SMS gateway, bulk SMS software, etc., are effective SMS marketing methods for promoting a business.